Sidekick Social is a private analytics dashboard that brings every Instagram and TikTok post mentioning a managed brand into one place — with engagement metrics and earned-media value — so the brand can see its earned reach at a glance.
Automatically surface the public Instagram and TikTok posts that mention or tag a brand we manage — refreshed on a schedule.
Likes, comments, shares, and views per post, plus an estimated Earned Media Value — every metric honestly labeled as measured or estimated.
A focused content grid and analytics views built for the brand's own reporting, accessed only by the team and the authorizing brand.
A brand connects its own Instagram and TikTok business accounts via each platform's official API. Sidekick Social reads only the public posts that mention the brand, plus their public engagement metrics, and presents them privately for the brand's reporting. We don't resell data or use it for advertising.